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Clients: Case Studies

Pike Place Market Waterfront Connections and New Municipal Market

Seattle, WA, 2011- 2012

With the impending removal of the Alaskan Way Viaduct and redevelopment opportunity for Seattle’s central Waterfront, the historic Pike Placement Market, which draws 10 million visitors per year, is poised to become a key pedestrian corridor to and from the waterfront. Steinbrueck was hired by the market Pike Development Authority in Spring of 2011 as planner and strategic advisor to develop a conceptual design for the redevelopment of PC1 North, a three-quarter acre infill site, and new pedestrian friendly connections to the waterfront below the market. The work, which is continuing, has been well-received by the market community and city.


Route 7 Community Visioning and Redesign

Shelburne, VT, 2011

In October 2011, Steinbrueck co-lead a six member Sustainable Design Assistance Team (SDAT) that traveled to Shelburne, VT on a four day mission sponsored by the American Institute of Architects to study and prepare recommendations for the Route 7 business corridor (a 2.4 mile stretch of roadway north of the historic Shelburne town center) that connects the village of Shelburne with South Burlington.  The team of architects, planners, economic development and zoning experts were charged with helping Shelburne create a community vision for the Route 7 corridor that would transform the street from a commercial strip to a place with character reflective of community values. The visit was precipitated by the recent widening and rebuilding of the corridor to accommodate traffic volume on Route 7 which is an important north-south state road.

Over the course of the three days, the team met with members of the Shelburne Corridor Steering Committee, conducted a tour of the town, met with local leaders and professional experts conducted workshops and a “town hall” style public engagement meeting that drew more than 100 residents.  The team reviewed and analyzed existing planning documents and worked with the local planning and zoning staff on background data and information. The team presented their findings and recommendation at a final public meeting that also drew more than 100 residents.  The results were warmly received by the community, city council members and town planners, and supported by the local press.


Virginia Mason Medical Center Master plan Update

Seattle, WA, 2009 – 2012

Virginia Mason Medical Center (VM) is in the early stages of creating a new Major Institution Master Plan (MIMP) for the redevelopment and expansion of its eight block First Hill campus. A MIMP is a comprehensive plan, stipulated by the city of Seattle’s Major Institution Code, which serves to guide campus developments over many years, in this case approximately a 20 to 30 year period. The VM campus is located on Seattle’s dense and diverse First Hill Neighborhood. The city’s major institution code mandates a two year community involvement process to advise and make recommendations in the development of the MIMP. The overarching goal is to balance the needs of the institution for growth, while preserving quality of life and vitality of the surrounding neighborhood. Steinbrueck was hired to co-lead a team of designers and develop a campus vision and master plan for the future campus that integrates the health facilities with surrounding urban neighborhood.  A recent all-day community visioning workshop conducted by the team was enthusiastically received by 50+ participants.


Seattle Children’s Hospital Facilities Master Plan

Seattle, WA, 2008 – 2010

The project was to develop and obtain approval for a 20 year, four phase campus facilities master plan to guide 1.4 million SF hospital expansion on a 21 acre urban campus.  The legislative approval process included challenging community outreach and stakeholder review, environmental and site related issues, multiple agencies, including state Department of Health approval, studies, SEPA and EIS and complex discretionary approval process under the city of Seattle Master Institution Master Plan Code.

Steinbrueck was hired in early 2008 by Seattle Children’s Hospital to assist with the master planning and provide strategic direction to the hospital’s top leadership and consultant team in the development of the 20 year master plan.  Steinbrueck worked closely and directly with the hospital’s core senior leadership team and technical consultants through every stage of the strategic planning, master plan development, communications and community involvement process. Working between the consultant team and owner, Steinbrueck reviewed and critiqued all elements of the master plan as it was being developed, provided strategic advice on citizen advisory panel review process, assisted in drafting and preparation of environmental impact statements, mitigation components, sustainability plan  and other critical documents, advised on legal strategies, historic preservation and housing replacement elements, and assisted in preparations for final legislative review and approval by a nine member city council.

Testimonial:  “Peter’s commitment to the public, his insights on urban development and sustainability, and his collaborative approach brings the right combination of skills and experience to be an effective liaison to our community.” –Susanne Petersen, Vice President for External Affairs at Children’s Hospital.


Civic Vision for Philadelphia’s Central Delaware Riverfront

Philadelphia, PA, 2007 – 2008

The Central Delaware Riverfront in Philadelphia comprises more than 1,000 acres of land stretched over miles, offering a prime opportunity to capitalize on its close proximity to Philadelphia’s center city and core historic neighborhoods along its shores to re-knit the city with one of its greatest public assets. In 2007,under the belief thatsuccessful 21st century urban waterfronts are the result of a compelling vision, effective zoning and land use regulations, and strategic public investments, the William Penn Foundation together with Penn Praxis launched a planning and civic visioning process for Philadelphia’s central Delaware riverfront. The civic visioning process provided needed planning framework for future public and private redevelopment the central waterfront, and advanced a new and creative model for large-scale, open, inclusive and transparent civic visioning and planning.

Steinbrueck was enlisted initially in 2006 by Penn Praxis and William Penn foundation to advise and participate along with other planning and design experts drawn nationally in a broad public engagement exercise which laid the groundwork for the civic vision. Later in 2008, Steinbrueck joined a team of national experts in transportation, traffic, ecology, urban design and sustainability to evaluate and make recommendations to the city in response to controversial plans proposed for two massive Las Vegas-style casino developments  comprising 38.5 acres of land and 5.8 million square feet of development along the riverfront. Steinbrueck assisted in the preparation of the final report and recommendations to the city for the sustainable design strategies for redevelopment of the riverfront lands.


San Diego Center City Urban Sustainability Program, Policies Guidelines

San Diego, CA, 2008 – 2009

In early 2008,The San Diego Center City Development Corporation (CCDC) sought to develop through an RFP process a comprehensive program for promoting sustainable urban center development and guide public investment in green infrastructure. The sustainability program was designed to identify and optimize the opportunities for economic revitalization and recognized the valuable role sustainability can play in preparing for growth and prosperity. Steinbrueck co-led the visioning process for the program, along with an inter-disciplined consultant team comprised of national and local experts in sustainable public policy, planning, urban design, green building, transportation, land use, building codes and development regulations.